University of Surrey

University of Surrey

Digital Marketing and Channel Management

**Why choose this course** "Technology has created new challenges and opportunities for businesses: from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment. By the end of this course, you'll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You'll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice." **What you will study** Our MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version of this course, you'll explore both fields in detail, studying modules on a range of topics including social media, entrepreneurship and marketing analytics. You will also be able to choose two optional modules based on your own interests and career aspirations. This course is taught through interactive lecture classes as well as seminars and laboratory sessions in smaller groups. You'll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network. In addition to eight taught modules, you will either write a dissertation on a research topic of your choice (12-month course) or take on a placement project (15-month course).

Entry requirements

Master of Science - MSc (PG): A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. English language requirements Full-time (12 months) and part-time (24 months) IELTS Academic: 6.5 overall with 6.0 in each element. Full-time with placement (15 months) IELTS Academic: 7.0 overall with 6.5 in each section.

Course modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. FULL-TIME Year 1 (full-time) DISSERTATION IN MARKETING AND RETAIL MANAGEMENT - Compulsory APPLIED MARKETING RESEARCH - Compulsory CHANNEL MANAGEMENT - Compulsory DIGITAL MARKETING & SOCIAL MEDIA - Compulsory ENTREPRENEURSHIP AND THE DIGITAL ECONOMY - Compulsory CONSUMER BEHAVIOUR - Optional E-BUSINESS - Optional INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS - Compulsory INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING - Optional INTERNATIONAL RETAILING - Optional INTRODUCTION TO MARKETING ANALYTICS - Compulsory Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7 Students must choose two optional modules. Please see our website for FT with placement & PT modules.


Qualification Study mode Start month Fee Course duration
Master of Science - MSc (PG) Full-time September 2019 - 12 Months
Master of Science - MSc (PG) Mixed mode September 2019 - 15 Months
Master of Science - MSc (PG) Part-time September 2019 - 24 Months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Main Site GU2 7XH South East

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