University of the West of Scotland

University of the West of Scotland

Cultural Diplomacy and International Sport

The programme recognises that international events are increasingly important within a globalising world, reflecting the increasing levels of interconnectedness and levels of social consciousness of the world as a single place. Mega sporting and cultural events also have an increased political saliency to a wide variety of governmental and non-governmental actors across the world. In this sense, contemporary sporting and cultural events are significant elements of a globalised politic, influencing and being influenced by politics and foreign policy. International events are therefore inseparable from politics, international relations and diplomacy (public or cultural). They are also now accepted as an important element in a nation's soft power offensives, to the point that securing a positive impact on the nation's image (or brand) or international prestige has moved from being a welcome consequence to a significant justification for investing in hosting sports mega-events.

Entry requirements

Honours degree, or equivalent.


Qualification Study mode Start month Fee Course duration
MA Full-time September 2017 - 1 years
PgDip Full-time September 2017 - 9 months

Campus details

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Key information

Telephone number: 
0141 849 4109