University of Wales Trinity Saint David (UWTSD Lampeter and Carmarthen)

University of Wales Trinity Saint David (UWTSD)

Marketing

A level 6 internationally recognised qualification which provides the knowledge, skills and ability to do in relation to marketing planning and develops the marketing professional across a range of areas. The qualification is a hybrid of marketing with considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.

Entry requirements

Applicants require The Chartered Institute of Marketing's (CIM) entry test or meet 1 of the following criteria: Professional certificate in marketing or certificate in professional marketing; any relevant level 4 qualification; foundation degree in business with marketing; Honours or Master's degree from a recognised university with at least 1/3 of credits coming from marketing content (i.e. 120 credits in Honours degrees or 60 credits in Master's degree); professional practice (suggested 2 years marketing in an operational role) plus diagnostic assessment onto Level 6.

Course modules

Core modules: Strategic marketing; mastering metrics. Elective modules: Driving innovation; digital strategy.

Assessment methods

A variety of assessment methods is used depending on the module chosen. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs.

Qualifications

Qualification Study mode Start month Fee Course duration
Professional Diploma Part-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Swansea Business Campus Swansea SA4 11NE Wales

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Key information

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