University of Wales Trinity Saint David (UWTSD Lampeter and Carmarthen)

University of Wales Trinity Saint David (UWTSD)

Tourism Marketing

The programme is suitable for marketing and business graduates, or graduates from related disciplines, such as tourism management. It is also a suitable course for applicants with significant work experience in marketing or in tourism who want to enhance their career prospects and specialise more in the area. The course focuses on the development of tourism marketing strategies and their implementation, with an emphasis on relevance and applicability.

Entry requirements

At least a 2.2 Honours degree in a related subject, or an appropriate equivalent, from a recognised British or overseas institution is required. A non-honours undergraduate degree in a related subject from a UK university and relevant evidenced experience (normally equivalent to or comparable with 2 years). Non-degree qualifications such as the higher national diploma in business related subjects (e.g. EdExel), or equivalent overseas qualifications, where the applicant has appropriate employment experience. (Normally equivalent to or comparable with a minimum of 3 years). Qualifications from relevant professional bodies, which are at a level below UK Honours degree and relevant professional experience, (normally equivalent to or comparable with a minimum of 3 years). Applicants who have been taught and assessed in languages other than English need an English language equivalent to IELTS 6.0. Applicants who do not fully satisfy the general criteria above, or with significant relevant work or voluntary experience, can be considered individually.

Course modules

Part 1: Marketing planning and strategy; consumer insights in the digital age; emerging themes in marketing; marketing communications and branding; tourism marketing; international tourism contexts. Part 2: Developing research competence and the research proposal (10%); the dissertation (90%).


Qualification Study mode Start month Fee Course duration
MSc Part-time - 2 years
MSc Full-time - 9 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Swansea Business Campus Swansea SA4 11NE Wales

Get in touch

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Key information

Telephone number: 
01792 481000