University of Wales Trinity Saint David (UWTSD Lampeter and Carmarthen)

University of Wales Trinity Saint David (UWTSD)

Marketing

Students will discuss and negotiate topic ideas with their allocated supervisor or the programme director, towards the end of part 1 of the programme and will be guided as to which of the 3 options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Entry requirements

A 2.2 Honours degree, or an appropriate equivalent, from a recognised British or overseas institution is required. Applicants with non-Honours degree, or with professional qualifications and work experience considered individually. IELTS 6.0. Applicants who do not fully satisfy the general criteria above will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme. Candidates with significant relevant work or voluntary experience may be admitted to the programme without degree or degree equivalent qualifications.

Course modules

Part 1: Marketing strategy and planning; consumer insights in the digital age; emerging themes; marketing communications and branding; global strategic marketing; creating customer value. Part 2: Consists of a series of workshops on research methods and a choice of; a dissertation; an integrated case study; a business development proposal.

Assessment methods

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, web sites, articles, seminar report, critical discussion, case studies, portfolio, poster presentation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time - 15 months
MSc Part-time - 30 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Swansea Business Campus Swansea SA4 11NE Wales

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