University of Wales Trinity Saint David (UWTSD Swansea)
Students will discuss and negotiate topic ideas with their allocated supervisor or the programme director, towards the end of part 1 of the programme and will be guided as to which of the 3 options of dissertation, integrated case study or business development proposal would be best suited to their ideas.
A 2.2 Honours degree, or an appropriate equivalent, from a recognised British or overseas institution is required. Applicants with non-Honours degree, or with professional qualifications and work experience considered individually. IELTS 6.0. Applicants who do not fully satisfy the general criteria above will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme. Candidates with significant relevant work or voluntary experience may be admitted to the programme without degree or degree equivalent qualifications.
Part 1: Marketing strategy and planning; consumer insights in the digital age; emerging themes; marketing communications and branding; global strategic marketing; creating customer value. Part 2: Consists of a series of workshops on research methods and a choice of; a dissertation; an integrated case study; a business development proposal.
Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, web sites, articles, seminar report, critical discussion, case studies, portfolio, poster presentation.
|Qualification||Study mode||Start month||Fee||Course duration|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|Swansea Business Campus||Swansea||SA4 11NE||Wales|