University of Wales Trinity Saint David (UWTSD Lampeter and Carmarthen)

University of Wales Trinity Saint David (UWTSD)

Tourism Marketing

This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The modules are designed to enhance career prospects and employability by obtaining in-depth knowledge in Tourism Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career. The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing in the context of Tourism. It is designed to enable students to critically engage with theory and practical issues related to Tourism Marketing. The modules selected focus on topics central to contemporary thinking in Tourism Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Assessment methods


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 2 years
MSc Part-time September 2016 - 4 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
Swansea Business Campus Swansea SA4 11NE Wales

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Key information

Main Contact
Telephone number: 
01792 481000