University of Warwick

University of Warwick

Marketing and Strategy

The course combines the two crucial disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organization as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.

Entry requirements

You must have a good undergraduate degree from a UK university, or overseas equivalent. Your degree will need to be in a business-related subject. You should have studied a substantial amount of marketing and/or strategy in your degree, or have relevant work experience. If English is not your first language, you must meet a minimum overall standard in a recognised test of English: IELTS 7.0, TOEFL (iBT) 100, PTE 70, CAE 60+ or CPE.

Assessment methods

The course is assessed by a variety of coursework, some exams, and a dissertation which brings all your learning together at the end.

Sponsorship information

We have over �2million of WBS Scholarships available to the strongest candidates to our Masters courses. We consider all eligible applicants while funds are available so do apply for the course as early as possible if you'd like to be considered.


Qualification Study mode Start month Fee Course duration
MSc Full-time £ 26,000 per Academic year (home fees) 12 months
MSc Full-time £ 26,000 per Academic year (overseas fees) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Warwick Coventry CV4 7AL West Midlands

Key information

Recruitment Team
Telephone number: 
024 7615 0333