University of Winchester

University of Winchester

Marketing Innovation

This is a cutting-edge programme developing graduates with distinctive marketing expertise in innovation, strategic insight and creativity. Marketers need to successfully drive innovation; build brand presence in a changing society; create an organisational culture that shares and acts on the principles of customer focus; and develop performance metrics that include data analytics and deep insights into consumer motivations, in addition to a focus on financial and market performance. These capabilities need to be applied in a creative manner with an awareness of ethical and social responsibility. MSc Marketing Innovation develops students' marketing capabilities relating to the strategic and creative process of leading and managing innovations through to commercialisation and beyond. Students explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape. The programme focuses on developing innovative and responsible marketing professionals, who possess skills relating to creativity, consumer insight, brand development and strategic analysis and who are capable of driving strategic change.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 6,000 per Whole course (Channel Islands) 1 years
MSc Full-time September 2017 GBP 6,000 per Whole course (EU) 1 years
MSc Full-time September 2017 GBP 6,000 per Whole course (England) 1 years
MSc Full-time September 2017 GBP 12,750 per Whole course (International) 1 years
MSc Full-time September 2017 GBP 6,000 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 6,000 per Whole course (Scotland) 1 years
MSc Full-time September 2017 GBP 6,000 per Whole course (Wales) 1 years
MSc Part-time September 2017 GBP 6,000 per Whole course (Channel Islands) 2 years
MSc Part-time September 2017 GBP 6,000 per Whole course (EU) 2 years
MSc Part-time September 2017 GBP 6,000 per Whole course (England) 2 years
MSc Part-time September 2017 GBP 12,750 per Whole course (International) 2 years
MSc Part-time September 2017 GBP 6,000 per Whole course (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 6,000 per Whole course (Scotland) 2 years
MSc Part-time September 2017 GBP 6,000 per Whole course (Wales) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
West Downs Winchester SO22 5HT South East

Get in touch

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Key information

Contact: 
Course Enquiries and Applications
Telephone number: 
01962 827234