University of Winchester

University of Winchester

Marketing Innovation

This programme aims to develop graduates with marketing expertise in innovation, strategic insight and creativity.

Entry requirements

Normally a 1st or 2nd Class Honours degree. Students who have achieved professional marketing status and hold full membership of Chartered Institute of Marketing (CIM) and an appropriate Level 7 qualification, such as the CIM Postgraduate Diploma in Marketing (or its international equivalent) may be eligible for entry with advanced standing.

Course modules

Indicative modules: the marketing innovator; consumer analysis; insight and creativity; product-service design and development; strategic brand planning; market development and opportunity identification; marketing communications; market-led organisational change; research methods for business; dissertation.

Assessment methods

There are no conventional examinations; all modules are assessed through one piece of coursework per module.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 - 1 years
MSc Part-time September 2017 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
West Downs Winchester SO22 5HT South East

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Course Enquiries
Telephone number: 
01962 827234