University of Winchester

University of Winchester

International Fashion Marketing

International Fashion Marketing at Winchester explores fashion marketing as it pertains to products, services and experiences - whether they are delivered physically or in a digital format. The programme develops innovative and responsible professionals with fashion marketing expertise reflecting the strategic and creative process of developing and managing compelling fashion brands in an international context.This course explores the societal values in design and visual expression, covering the employment and commercial opportunities in manufacturing and distributing fashion and how they can raise serious environmental sustainability, responsibility and ethical questions. The multidisciplinary focus of this programme cultivates fashion marketing values and skills from a managerial and aesthetic perspective. It achieves this in the context of understanding the nature, dynamics and roles of individuals that generate successful fashion brands. Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of cultural, social and consumption differences that reflect the opportunities and challenges of working in an international context. The concept of luxury is explored and how successful luxury brands build and maintain brand equity is evaluated. This programme is closed for 2017 entry, but applications will be accepted from October 2017 for a September 2018 start.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 6,600 per Whole course (Channel Islands) 1 years
MSc Full-time September 2017 GBP 6,600 per Whole course (EU) 1 years
MSc Full-time September 2017 GBP 6,600 per Whole course (England) 1 years
MSc Full-time September 2017 GBP 12,750 per Whole course (International) 1 years
MSc Full-time September 2017 GBP 6,600 per Whole course (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 6,600 per Whole course (Scotland) 1 years
MSc Full-time September 2017 GBP 6,600 per Whole course (Wales) 1 years
MSc Part-time September 2017 GBP 6,600 per Whole course (Wales) 2 years
MSc Part-time September 2017 GBP 6,600 per Whole course (Channel Islands) 2 years
MSc Part-time September 2017 GBP 6,600 per Whole course (EU) 2 years
MSc Part-time September 2017 GBP 6,600 per Whole course (England) 2 years
MSc Part-time September 2017 GBP 12,750 per Whole course (International) 2 years
MSc Part-time September 2017 GBP 6,600 per Whole course (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 6,600 per Whole course (Scotland) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
West Downs Winchester SO22 5HT South East

Get in touch

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Key information

Contact: 
Course Enquiries and Applications
Telephone number: 
01962 827234