University of Wolverhampton

University of Wolverhampton

Marketing Management

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses. The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

Course modules

Masters Learning; Marketing Management; Marketing Communications in a Digital Age; Service Sector Marketing; Global Marketing - Strategy and Practice; Marketing Strategy for Business; Delivering Growth through Innovation - Doing it Better; Independent Business Analysis Project.

Assessment methods

Independent Business Analysis Project.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 - 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of Wolverhampton WV1 1AD West Midlands

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Key information

Contact: 
Course Enquiries
Telephone number: 
08009533222