University of Wolverhampton
This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses. The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.
Masters Learning; Marketing Management; Marketing Communications in a Digital Age; Service Sector Marketing; Global Marketing - Strategy and Practice; Marketing Strategy for Business; Delivering Growth through Innovation - Doing it Better; Independent Business Analysis Project.
Independent Business Analysis Project.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2017||-||1 Years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of Wolverhampton||WV1 1AD||West Midlands|
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