University of Wolverhampton

University of Wolverhampton

Marketing Management

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses. The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

Entry requirements

MSc: Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above; a reference from a tutor who has supervised the applicant's undergraduate studies and/or employer; students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. Applicants whose first language is not English should have an IELTS score of 6 with minimum 5.5 in all 4 skills. Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant's ability to continue to benefit from and achieve the award.

Course modules

Masters Learning; Marketing Management; Marketing Communications in a Digital Age; Service Sector Marketing; Global Marketing - Strategy and Practice; Marketing Strategy for Business; Delivering Growth through Innovation - Doing it Better; Independent Business Analysis Project.

Assessment methods

Independent Business Analysis Project.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2019 9,612 per Year 1 (Home/EU) 1 Years
MSc Full-time September 2019 14,745 per Year 1 (International) 1 Years
MSc Full-time January 2020 9,612 per Year 1 (Home/EU) 1 Years
MSc Full-time January 2020 14,745 per Year 1 (International) 1 Years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Campus WV1 1SB West Midlands

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