University of Wolverhampton

University of Wolverhampton

Public Relations and Corporate Communication

This course focuses on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

Entry requirements

Good Honours degree in a relevant discipline (media and communication studies, public relations, marketing, business studies, journalism); a good understanding of how the media industry operates; good standard of written and spoken English. International students should have a score of 6.0 in the IELTS test (in the written part) or equivalent in other accepted tests (e.g. Toefl, Cambridge Advanced Exam (CAE) or Cambridge Proficiency Exam (CPE). Students must achieve a minimum of 5.5 in each component of the IELTS or similar tests. The university will provide support to those with a score of 6.5 or below through pre sessional courses or summer courses. Students with significant professional experience in any area of the media regardless of educational qualifications are encouraged to apply. Students with a 2.2 in a relevant subject where they can provide examples of work in the media which shows their ability in the subject are welcome to apply.

Course modules

Principles of public relations and management; organisational communication ; qualitative research methods ; public relations and corporate communication dissertation; communicating csr; pr and the public or, quantitative research methods; the pr agency; enterprise in practice ; public relations and corporate communication dissertation.

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Course duration
MA Part-time October 2016 GBP 2,950 per Year 1 (Northern Ireland) 2 years
MA Part-time October 2016 GBP 2,950 per Year 1 (Scotland) 2 years
MA Part-time October 2016 GBP 2,950 per Year 1 (Wales) 2 years
MA Part-time October 2016 GBP 2,950 per Year 1 (England) 2 years
MA Full-time October 2016 GBP 5,900 per Year 1 (England) 12 months
MA Full-time October 2016 GBP 12,200 per Year 1 (International) 12 months
MA Full-time October 2016 GBP 5,900 per Year 1 (Northern Ireland) 12 months
MA Full-time October 2016 GBP 5,900 per Year 1 (Scotland) 12 months
MA Full-time October 2016 GBP 5,900 per Year 1 (Wales) 12 months

Campus details

Campus name Town Postcode Region Main campus Campus Partner
City Campus Wolverhampton WV1 1SB West Midlands

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