University of York

University of York

Social Media and Management

The course taught by the Department of Sociology and The York Management School and will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on society, commerce, public and 3rd sector organisations in the UK and worldwide. You will develop business awareness, exploring the history of organisations, environments, and the ways in which both have changed. You will examine how digital information communications technology (ICT) is managed within businesses, as well as exploring alternative strategies for managing ICT in modern organisations. You will learn to identify and analyse the key characteristics of contemporary new media such as Facebook and Twitter, gaining an in-depth understanding of the features of social media and how social media has impacted on society.

Entry requirements

Applicants must have the minimum of a 2.1 degree or equivalent. This should be within a social science or a management / business studies related discipline. However, it is also recognised that this course is likely to attract highly capable students from a computer science background who wish to undertake rigorous social science training. In this case, high calibre applicants from non-social science disciplines will be considered for admission. If you're a non-native English speaking applicant you must provide evidence of your English language ability. You need to show enough fluency in all aspects of English (reading, writing, speaking and listening) to the required level of the course you're applying to.

Course modules

Module includes: Organisational analysis; business information systems; innovation and technology management; continuity and change in organisations; understanding social media; social research methods and management; digital by-product data and the social sciences; dissertation.

Assessment methods

You will develop, design, implement and manage your own original research project, supervised by a member of staff with the relevant experience for your topic and produce a 15,000-word dissertation.

Sponsorship information

A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of York York YO10 5DD Yorkshire and the Humber

Get in touch

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Key information

Postgraduate Administrator
Telephone number: 
01904 324743