University of York

University of York

Social Media and Interactive Technologies

Taught by the Department of Sociology and the Department of Computer Science, this programme provides an understanding of social media and interactive technologies based upon the key role of social media in society, an understanding of the interaction between people and IT and the needs of the user and the ability to develop new interactive communications technologies in response to these needs. During the course you will: be introduced to the concept of Human-Computer Interaction (HCI), which covers all aspects of people's interactions with digital systems, focusing on user centred design (UCD); be introduced to relevant social and cultural theories and concepts, which underpin social understandings of contemporary social media; develop an understanding of how people use digital systems and the needs of the user; be taught the theories behind human psychology to understand the ways in which people interact with the technology around them; learn about the theoretical frameworks and methods associated with research into HCI and learn how to apply this knowledge to the practical problems associated with designing and improving interactive systems; develop the skills necessary to design and develop your own high quality, highly usable and accessible websites; learn to identify and analyse the key characteristics of contemporary new media such as Facebook and Twitter, gaining an in-depth understanding of the features of social media and how social media has impacted on society; investigate new methods of digital data analysis - from learning how the data is created to analysing the information and exploring the opportunities and challenges presented by the availability of these new data forms; you will develop the skills to design and develop research projects from conception to realisation.

Entry requirements

Applicants must have the minimum of a 2.1 dgree or equivalent suitable experience. This should be within a social science, business and management studies or a computer science related discipline with a particular emphasis on either social informatics, information management, or social aspects of computing. However, it is also recognised that this course is likely to attract highly capable students from other backgrounds who wish to undertke rigourous social science training. In this case, high calibre applicants from non-social science disciplines will be considered for admission. If you are a non-native English speaking applicant you must provide evidence of your English language ability. You need to show enough fluency in all aspects of English (reading, writing, speaking and listening) to the required level of the course you are applying to.

Course modules

Module includes: understanding social media; digital by-product data and the social sciences; social research methods and management; user centred design; understanding users; advanced topics in interactive technologies; web design and evaluation; advanced research methods for HCI; dissertation.

Assessment methods

The MSc is assessed through different methods including: Assessment essays of between 3,000 and 5,500 words; Group Presentation project; Outline Research Proposal; Examinations; Dissertation (15,000 words).

Sponsorship information

A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities.


Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of York York YO10 5DD Yorkshire and the Humber

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Key information

Postgraduate Administrator
Telephone number: 
01904 324743