University of York

University of York

Social Media and Social Research

This Master's degree combines advanced study of social media with practical training in a range of qualitative and quantitative research methods. The programme furnishes students with skills in social research that will enable them to pursue a future career in a wide range of social media and data analysis contexts. The York Sociology Department is the ideal place for those who wish to learn more about social media and research. The degree consists of 5 taught modules and a research dissertation. Each student is assigned to a member of staff who acts as their supervisor throughout the degree.

Entry requirements

An undergraduate degree (usually at 2.1 or above) in sociology or cognate discipline, or a professional qualification or relevant professional experience. If you are a non-native English speaking applicant you must provide evidence of your English language ability. You need to show enough fluency in all aspects of English (reading, writing, speaking and listening) to the required level of the course you are applying to.

Course modules

Module includes: Understanding social media; quantitative methods and data analysis; qualitative methods; digital by-product data and the social sciences; advanced methods in social research; themes and issues in contemporary sociology; dissertation.

Assessment methods

Students are required to write a 15,000-word dissertation based on an empirical study of their choice. Students are expected to design, implement and manage the research project, analyse the data and produce a report written in the style of, and to the standard of, an article for journal submission. Students will be allocated a supervisor throughout the duration of their research.

Sponsorship information

A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities. Please check with the provider for details.


Qualification Study mode Start month Fee Course duration
MA Full-time September 2016 - 1 years
MA Part-time September 2016 - 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of York York YO10 5DD Yorkshire and the Humber

Get in touch

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Key information

Postgraduate Administrator
Telephone number: 
01904 324743