University of York

University of York

Social Media and Social Research

This programme combines advanced study of social media with practical training in a range of qualitative and quantitative research methods; it furnishes students with skills in social research that will enable them to pursue a future career in a wide range of social media and data analysis contexts; it consists of 6 taught modules (20 credits each) and a research dissertation (60 credits).

Entry requirements

Applicants will require an undergraduate degree (usually at 2.1 or above) in sociology, criminology or cognate discipline, or a professional qualification or relevant professional experience.

Course modules

Module includes: Understanding social media; quantitative methods and data analysis; qualitative methods; digital by-product data and the social sciences; advanced methods in social research; themes and issues in contemporary sociology; dissertation.

Assessment methods

Students are required to write a 15,000 word dissertation based on an empirical study of their choice. Students are expected to design, implement and manage the research project, analyse the data and produce a report written in the style of, and to the standard of, an article for journal submission. Students will be allocated a supervisor throughout the duration of their research.

Sponsorship information

A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities. Please check with the provider for details.


Qualification Study mode Fee Course duration
MA Full-time £ 6,650 per Academic year (home fees) 1 years
MA Full-time £ 15,680 per Academic year (overseas fees) 1 years
MA Part-time £ 3,320 per Academic year (home fees) 2 years
MA Part-time £ 7,840 per Academic year (overseas fees) 2 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of York York YO10 5DD Yorkshire and the Humber

Key information

Postgraduate Administrator
Telephone number: 
01904 323041