University of York

University of York

Global Marketing

This is a marketing Master's specialising in the global context. It gives students the opportunity to study a range of subjects within exciting marketing areas including global marketing, brand management, social and ethical marketing and digital marketing. The course provides students with the academic knowledge and skills to enable them to pursue marketing careers in the global private, public and not for profit sectors. The programme is different from other marketing Master's in its specific global orientation within marketing and its cohort-specific, research-informed teaching delivered by both leading researchers and industry experts. The staff involved in this programme are members of the Marketing Group at TYMS as well as of the Centre for Evolution of Global Business and Institutions (CEGBI), a world-leading centre on research in global branding based at TYMS.

Entry requirements

Applicants should have a good 1st degree (2.1 or equivalent) in any subject. Please note that preference may be given to students with some prior study of marketing and/or business management. However students with a 2.2 degree (or equivalent) can compensate for their degree classification if they have had 2 or more years work experience in a relevant role. Students whose 1st language is not English, we normally require evidence of English language ability.

Course modules

Modules include: Global marketing; international business strategy; marketing research and analytics in a global environment; brand management; ethical marketing and sustainability; qualitative research methods; quantitative methods and data analysis; dissertation. Optional modules: Digital marketing strategy; managing the customer experience.

Assessment methods

Dissertation.

Sponsorship information

A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities. Please check with the provider for details.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2016 - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of York York YO10 5DD Yorkshire and the Humber

Get in touch

Remember to mention TARGETpostgrad when contacting universities.

Key information

Contact: 
Postgraduate Administrator
Telephone number: 
01904 325052