University of York
Applicants should have a good 1st degree (2.1 or equivalent) in any subject. Please note that preference may be given to students with some prior study of marketing and/or business management. However students with a 2.2 degree (or equivalent) can compensate for their degree classification if they have had 2 or more years work experience in a relevant role. Students whose 1st language is not English, we normally require evidence of English language ability.
Modules include: Global marketing; international business strategy; marketing research and analytics in a global environment; brand management; ethical marketing and sustainability; qualitative research methods; quantitative methods and data analysis; dissertation. Optional modules: Digital marketing strategy; managing the customer experience.
|Qualification||Study mode||Start month||Fee||Course duration|
|MSc||Full-time||September 2016||-||1 years|
|Campus name||Town||Postcode||Region||Main campus||Campus||Partner|
|University of York||York||YO10 5DD||Yorkshire and the Humber|
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