University of York

University of York

Global Marketing

This is a marketing masters specialising in the global business context. It gives students the opportunity to study a range of subjects on topical and exciting marketing areas including global marketing, brand management, social and ethical marketing and digital marketing. The course provides students with the academic knowledge and skills to enable them to pursue marketing careers in the global private, public and not for profit sectors. Research-informed teaching, creative assessments and speakers from industry are special features of this programme.

Entry requirements

Applicants should have a good 1st degree (2.1 or equivalent) in any subject. Please note that preference may be given to students with some prior study of marketing and/or business management. However students with a 2.2 degree (or equivalent) can compensate for their degree classification if they have had 2 or more years work experience in a relevant role. Students whose 1st language is not English, we normally require evidence of English language ability.

Course modules

Module includes: global marketing; international business strategy; marketing research and analytics in a global environment; brand management; ethical marketing and sustainability; qualitative research methods; quantitative methods and data analysis; dissertation. Optional modules: Digital marketing strategy; managing the customer experience.

Assessment methods


Sponsorship information

A range of scholarships and studentships are available at postgraduate level. Some scholarships are funded by the University (such as the York Master's Opportunity Scholarship) and some are funded by Research Councils, alumni, businesses and charities. Please check with the provider for details.


Qualification Study mode Fee Course duration
MSc Full-time - 1 years

Campus details

Campus name Town Postcode Region Main campus Campus Partner
University of York York YO10 5DD Yorkshire and the Humber

Key information

Postgraduate Administrator
Telephone number: 
01904 325052