York Saint John University

York St John University

Creative and Cultural Marketing

This programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour. In addition you will explore key aspects of marketing and management theory in the context of the arts and creative and cultural industries, where the behaviour and thinking of individuals and organisations is often different from that of more commercially orientated businesses.

Entry requirements

A 1st degree achieved at Class 2.2 or above from an approved University or Institution or possess an equivalent qualification. You must also have a minimum of 2 years' work experience in a relevant discipline. Students whose 1st language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in writing skills.

Course modules

Modules may include: Researching contemporary business issues; business and sustainability; consumer behaviour; marketing in the arts and creative industries; strategic marketing planning; marketing communications; marketing culture and heritage; project management; research investigation.

Qualifications

Qualification Study mode Start month Fee Course duration
MSc Full-time September 2017 GBP 5,700 per Year 1 (Northern Ireland) 1 years
MSc Full-time September 2017 GBP 5,700 per Year 1 (Scotland) 1 years
MSc Full-time September 2017 GBP 5,700 per Year 1 (Wales) 1 years
MSc Full-time September 2017 GBP 5,700 per Year 1 (Channel Islands) 1 years
MSc Full-time September 2017 GBP 5,700 per Year 1 (EU) 1 years
MSc Full-time September 2017 GBP 5,700 per Year 1 (England) 1 years
MSc Full-time September 2017 GBP 10,000 per Year 1 (International) 1 years
MSc Part-time September 2017 GBP 2,850 per Year 1 (Channel Islands) 2 years
MSc Part-time September 2017 GBP 2,850 per Year 1 (EU) 2 years
MSc Part-time September 2017 GBP 2,850 per Year 1 (England) 2 years
MSc Part-time September 2017 GBP 2,850 per Year 1 (Northern Ireland) 2 years
MSc Part-time September 2017 GBP 2,850 per Year 1 (Scotland) 2 years
MSc Part-time September 2017 GBP 2,850 per Year 1 (Wales) 2 years

Campus details

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Key information

Contact: 
Admissions
Telephone number: 
01904 876 598